"Helping people who help people"

Archive for the ‘Group Training’ Category

When your website pulls you in a direction

For all my education on websites, it is still amazing to me, as I discuss in my content training, how your website traffic will tell you a story. You may not want to hear it (nobody reads the pages you spent HOURS crafting), or you may not want it (I get a ton of therapy website template traffic even though I’m trying help people with the STUFF inside the template, namely the content and marketing OF the website.)  It’s not that I don’t want the therapy website template traffic, that’s cool, but I want people to go BEYOND the template into the website itself.  Hopefully they’ll land here and realize this is a great place to stick around!

I’m opening a can of worms with this blog, my website, and my accidently marketing (on Twitter, Minnesota AMFT newsletter and a national therapy magazine at some point in a few months.)  With that said, I am trying to figure out the best way to help with “the other stuff” that people ask me about.  This includes my opinions on taking credit cards (and the various options), hiring a webmaster or finding a website template (we do sell a great one for $99, see the Page on top of this blog for more), and all that other stuff.

One of the best ways to keep me grounded (my dad has always been a fan of sticking close to the ground, whether it’s because he was born and raised in a strong, working class family and culture, or because he’s just wired to not get too pie-in-the-sky), is my own husband.  The classic, introverted, anti-marketing guy who is trying to grow his private practice.  We’re taking baby steps and the next one is to join ANOTHER therapy directory.  He’s on Psychology Today so far.  He just wants my opinions and wants to figure out his budget.  I just want him to START, EXPERIMENT, MONITOR, then we’ll figure out if he stays or quits the new ad.  The reality is you can’t know what marketing will work or not, so you might as well (carefully and with careful monitoring) throw some money around to see what sticks!

If you’re interested in more global help, maybe on a live call with other therapists, reply to this (I won’t publish your contact info!) or email me.  I think you all have a lot to share with ME, so even comments on what works for you are great!


Critical Eyes For Your Website

So here we have it.  Mrs. Website Guru has done SOME Of what she preaches.  I’ve noticed some changes by paying attention.  But that is where it ended.  I just found out last night I had somehow wiped out a chunk of my website that is on TONS of pages that gives our book link and other links.

Gah!  I’ve sold two books since yesterday, perhaps by luck, or perhaps because all those web visitors saw the book from my update!

I also added those little icons you may see on some websites, where you can “email, digg, stumbleopn, twitter, facebook.”  Those always intimidated me but I found a website that easily lets you put them on your site.  So I’ve had a few people use those icons in the last few days.  Yesterday, after fixing my mess upI added those icons to my homepage.  It’s either a good sign or a bad sign, but I  went to see the icons on the homepage (good that I tested it out), and the entire homepage was BLANK!  The good news is while frantic, I wasn’t having a panic attack.  The bad news is I’ve done this SO MANY TIMES, my body can’t handle any more shock and I immediately enter denial mode.  “NO, no, my homepage isn’t blank?!  No, this can’t be true.  My eyes must be fooling me.  Or how long has it been blank?  Oh my goodness, people come to my website and it’s totally BLANK?”  I realized I had put those icons on, so I removed them, and the world returned to a calm state.  My homepage returned.

I offer a one hour website review with written recommendations, impressions, ideas, for $120.  I take these very seriously and feel it is an honor to do them for someone.  I created my CD trainings to save you money and save my sanity – you’ll learn way more in my CD’s than you ever could from ANYONE you hire for an hour.  But if after you’re more educated, you could still hire me for the hour .

If you don’t have the money, let me know if you’d be interested in a group teleconference where perhaps we go through a few peoples websites on the phone and you can learn a few things “on the fly!”  Just “comment” on this blog with your information – I won’t make it public!  If I have enough people, let’s do it!  I’ll make it very affordable.

You can also get friends to critique your website.  Obviously they have a different vantagepoint than I do, but theirs is an important perspective!

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