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Archive for the ‘Advice on Hiring Someone’ Category

Do you have someone to keep you honest?

What I really mean is, are there people in your life that you trust who can tell it like it is, even if you don’t want to hear it?  Are there people who you respect so much because they remind you of what you wanted to do, or meant to do, but didn’t actually accomplish (via a product, service, blog post, article?)

I was kept honest today.  I told my father at lunch just a bit ago that I got a smackdown from the editor at the Networker Magazine AND THAT IT WAS FABULOUS!

The reason it was fabulous is because he represents my ideal reader (some of you!) by being totally, utterly clueless about Twitter.  I wrote what I thought was a great article, not too down on the ground dull, and not too pie in the sky high level.  For the first time I felt comfortable enough to even add some humor.

And the reality is that I missed a huge gap.

Such a huge gap, in fact, that for round two I am not touching the article but focusing only on adding the “missing step.”  Only then will he have enough actual knowledge to read and understand the rest of my article.  (This is true for many people who don’t have amazing editors.  You may think you’re amazing but in reality don’t make sense, are too high up or too down low for your reader to actually grasp what you’re saying and then do something new.  There are really big wig folks who give up writing for the Networker because they don’t like the editing process, which can be brutal with an average of 5 versions, months of work, totally redoing drafts each time.)

I had my “yes, but…” experience with him.  But ultimately I was able to express my goals and worries on writing about this particular topic, then set aside my ego, trust his experience (or in this case, lack thereof), and know that what he needs is what my reader needs.

We all need this honesty.

And unfortunately we may hire marketing coaches, or “motivational” coaches, or go to the Small Business Administration trainings and mentorship programs, but we may not get that real honesty.  Often you get someone who latches on to an element of what you’re doing and mentors you on that.  For example, someone never criticizes your idea or niche, but focuses on getting your lists built, products made, shopping carts figured out, and “blasting” the thing you created.  For someone to challenge your fundamental idea is a big deal.  I get that.  But that’s where learning and growing come.  I always talk to my husband when I create things, redo websites, or even write these blog posts (though it’s usually talking to him after the fact.)  Why?  He keeps me honest!  I can blather on about anything, feeling almighty and wise but to hear his response, his “I love you but I totally disagree with you” potential response, is invaluable.  It keeps me on my toes and keeps my ego in check.  (On the flip side what he does and what I love to do with folks is to help LIFT you off the puddle of insecurity by being honestly positive.)


So what to do?

I strongly encourage you to find folks in your life who don’t cost money (not that I wouldn’t and don’t enjoy coaching folks like you, I love it!) who you know, trust, respect, and who are able to give it to you straight.  Now some marketing coaches say, with good truth, that you have to be careful getting critiques from people who aren’t in your demographic or niche.  But at the same time, they may have awesome ideas, or reality checks based on who they know you are, that help you move forward.  And quite frankly, talking with people outside your profession, your niche, whatever it is you do, is probably one of the most fantastic ways to figure out who you are at your core!

And to keep me honest, I thought I had five really cool website templates that I could use for a new website overhaul, when in fact only one was good, according to my husband.  So check out my “closest yet” iteration of who the heck I am and how I can help you!  It’s a constant journey but I’ve now realized I am a more “personality-based” business, and so this new design reflects energy, fun, and a sense that you’re hiring ME, not hiring “generic therapy web marketing advice.”  Thomas Consultation is now on it’s third big overhaul.  (Isn’t that proof right there that this marketing stuff is a journey, even for marketers?!)

Are you online for the long haul? Lessons Learned in 5 Years

I’ve got fifty minutes left of nervous anxiety before I get to “meet” my new website.  Five years ago we launched a marriage therapy directory and were pleased as punch by what our webmaster put together for us.  Little did we know how LITTLE WE KNEW!  After a year and a lot of mistakes, I learned a ton and manually revamped the entire site.  It was loads of work, and then more work, and more.  I chose to spend the time rather than outsource it and am grateful for all that I learned.  The thing about therapy, or marketing, or private practice building, or really any topic under the sun, is that there is always something new to learn.  Even world famous people get mentored and trained, even if they are helping millions of people themselves.

My anxiety and nerves come from a fear of failure.  A failure to communicate well with the IT team.  A failure of culture.  I’m in the therapy culture and they’re in the IT culture.  A failure to launch this new website in a way that doesn’t overwhelm our mostly non-techie therapists.  (This last one I have more control over and think a lot about my HR days and the lessons I learned about launching new systems to people whose primary jobs are not to read FAQ and manuals on all the new upgrades.)

Here is what I’ve learned in the last five years of being actively online, marketing to clients looking for therapy help:

you’ll never know everything or be able to do everything. Chose one new thing to learn, focus, and then be proud!  Bask in the glory of whatever it is, from simply setting up a blog, adding a “share this on Facebook/Twitter” button, or simply learning how to write website content slightly better.  Small victories are 100x better than doing nothing.

there is always tomorrow to add more. Focus on your goals right now and do what you need to do.  It’s been four years now that I’ve had a better sense of what I wanted, and finally I’ll be getting it!  If I had added everything I wanted at the moment I wanted it, I do not believe the website would be as functional as it will be.  Nor do I believe it would have been the best use of our finances to have someone constantly tinkering with the website.

don’t be jealous of others. Sure, your competition may appear fancier, but you have no idea what’s going on, how little traffic they have, whether they’re struggling more than you are.  I’m always humbled when I see fancy websites and learn the truth behind them.  Or discover they are doing no better but have a lot higher expenses because they built too much too soon.

take anything you learn and filter it immediately into your own client base and business goals. Immediately my IT firm wanted to install a fancy shipping tool for our website because it was exciting to them.  We don’t ship things!  We never will!  We use Amazon Associates program to guide people to books we recommend, but are NOT in the book selling business.  That is not a good use of our time, nor could we ever get author discounts cheap enough to make our pricing, shipping and handling worth the work.  We’re a therapy directory, not book store.  Similar to website and IT firms, a lot of marketers have awesome ideas and some just do NOT fit with your client base.  Just the other day my father pointed out that a family friend of ours would NOT do well on Twitter because she sees a lot of borderline patients.  She had her house on the market and all her borderline patients CAME to the open house and commented on everything they saw.  Similarly she may not ever want to offer online scheduling, or offer newsletters, or any other common tool marketers recommend, due to the clients she serves and the damage that could be caused by their actions (booking up her entire schedule, or sending lots of email responses to her newsletters, etc.)

know how your clients use your website. Think about your client, literally, sitting down to find you.  The clearest example I can give you is for my niche – couples in distress.  One or both may realize they need help, and one or both may start searching online for a therapist.  BEFORE they call you, however, they will be sharing your website with their spouse.  Makes sense, right?  Why not then have an “Email Your Spouse” option on your website so you make it super easy for them to communicate with their spouse?  Think about any barrier they have and how to solve it.  You would not believe how ridiculous it was for me when I was first pregnant.  I had a job in a cube with people nearby, and did not have a clue what to do.  I couldn’t call the OB/Gyn with everyone around and of course they weren’t on email.  I had to leave work, sit in my car, and call the dr.  If I had to leave a message, I’d be unable to answer because I’d be back at my cubical.  And pregnancy doesn’t have the stigma that mental health has!!  If there is any other therapist near you, and they offer an email address but you don’t, you can bet a lot more people are emailing them because they were like me and unable to be on the phone during the day.  Clients are surfing for therapists during the work day, but not always able to call during the day.

trust what’s going on for you. It can be hard not getting intimidated by all your options, all the marketers, all the ways you can improve.  But I always, always start by asking therapists how is it going?  Everyone has their own story, experiences, goals and personality.  The last thing you want to do is destroy what is going well by adding in new tools or processes that won’t jive with the reasons you’re successful.  And adding new tools, bells, and whistles may backfire on you, making you more stressed and distracted from what you really want to do.  If you’ve got awesome clients with an outdated, horrid looking website, well, maybe that awful website is quaint, makes you more approachable, or your clients may not even be on it if you’ve got a large word of mouth presence.  One therapist I know said it was time to update his ten year old website when a young client said, “wow, I love your retro website.”

study your competition. Look at what they’re writing about, how they’re organizing their website, study it like an anthropologist, learning how they do business, to get new ideas, learn what you like and don’t like.  I know, for example, some of the new content we’ll be writing will have big competition – entire websites dedicated to one small aspect of marital distress.  I also know, however, that we’re better branded and trusted to respond to the same content they write about.  We’re also going to be taking it another step beyond what our competition does.  Our audience is different from their audience, so I can take the best things they’re doing but filter it back to my audience.

OK, so I’ve got ten minutes left before my IT guy shows up.  This was a good use of my anxious energy.  I welcome blog comments if you have any questions!

Having a Website Strategy

This blog title cracks me up considering my origins of websites was to have the idea first, then hire the webmaster, then get confused with the questions he was asking, then see the website done, then hope our idea took off…not having a clue about the thousands of errors I made.

Now I exhaust myself working backwards, knowing the various strategies that are at play with the internet.  For example:

Strategy: your website name can, by itself, create a ton of free traffic (hence I have a Domains CD on the 3 ways to think about your website name and each of their pros/cons…and how, even if you have a website name, you can redo it OR add a second name strategically.)  This is why this website blog is called “private practice psychotherapy”.  It hit a popular phrase and it gives me immediate trust with Google that, as I blog, I seem to know something about therapy and websites and marketing.

Strategy: forget about tons of energy into YOUR OWN website.  Focus on finding OTHER WEBSITES were you can embed yourself as an expert.  I know people who are experts on The Knot and NJ Weddings – two big wedding planning websites.  Basically the strategy is to use other people’s work and web traffic to get your face out there.  Your website may suck, but those folks are going to trust you because you are where they are.

Strategy: have a beautiful, or informative website and trust that as you try to get people to it, they’ll really like it, stick around, share it with others, and you’ll basically grow as would a funky boutique  on a busy street in a hip area….people spread the word for you.

Strategy: hire experts in website design, search engine marketing, and social media.  Add a business coach to help you keep your ducks in a row.  And probably have a therapist as you deal with the emotional rollercoaster of all those experts often contradicting each other and all demanding a lot of your money.  (But seriously, this is a viable strategy to hire out all types of great minds.)

These are just a few strategies you may employ.  I have a new project that I am not going public with yet because this is what I’ve got going on:

1 – talking to strategic people about my idea to see if my idea can be inside their website…thus giving me an immediate audience.  But also talking to a few people about the idea in GENERAL.  (Something may sound great in your head and awful to other people.  It’s especially important to talk to the audience you’re trying to reach about your idea so you don’t waste your time or efforts pursing something only YOU like.)

2 – researching the phrases used to figure out the best website (domain) name, but also to see what people are searching for online.  This is like market research – what does the world want?  VERY different from “this is what I WANT the world to want.”

3 – figuring out the short and long term ramifications of where to PUT this project.  Is it really its own domain name?  is it a free wordpress blog?   Is it under my Elizabeth Doherty Thomas website?  And the nature of this project demands a level of differentiation from ME so that begs the question of how best to keep this project separate from the “rest” of me.  Where I do personally start and end and where does my work start and end?  The fuzzy lines can cause a lot of headaches.

4 – know thy audience!  My audience can’t handle things that are high tech, confusing, and my audience will need to know HOW to plug in.  I need to make this extremely simple.  I also need to protect expectations (mine and theirs) so launching this carefully will be important.

5 – legalities.  Some projects require ethical and legal considerations…information sharing, making sure you’re keeping all laws, HIPPA, whatever you’ve got going on.  It’s not about something clearly ILLEGAL, but about making sure there is no slippery slope.  My idea could potentially launch a new product so the question is how the interactivity with my audience ties into the product, ownership, etc.

Sometimes I wish I didn’t know as much as I do.  I would move so much faster.  But then I see others doing all the things I’ve done wrong over the years and I remember my mistakes.  And I’ve learned.  Slow, steady, and strategic will win in the end.  And besides, it’ll be more fun to make NEW mistakes than make the same ones over again.

Free Website Designs

For those who are interested in learning how to do a website, I suggest you start with a FREE TEMPLATE.  It means you have the design “done” and you just plug in all your content.  You’ll need a program to do this.  The one I used is Adobe Dreamweaver CS5 (the link goes to the latest version..you’d never buy my super old version) or you can chose a program called Adobe Contribute CS5.  Many webmasters will use Dreamweaver.  Contribute is cheaper and has more limits.

Dreamweaver and Contribute will do a good job of helping you “point, click and write” your website content.  They will also help you get the content “uploaded”, a fancy term for getting it OFF your computer and ONTO your live website.  There are training manuals or you can try to go to Craigslist, or your local community education class, and learn the program.

I always shock people when I say we’ve saved easily $40,000-$50,000 or more because I bought Dreamweaver and learned all this marketing stuff myself.  That said, I have spent a tremendous amount of time at my computer.  It’s very hard work and if you’re paid by the hour, you’ve got to really think about how much your time is worth.

To give you an example, my main website, Elizabeth Doherty Thomas, uses this template!  It’s fun – see what I did to tweak the free design.  Feel free to poke around that website for more website designs.  They have free ones and ones for fees.

Keep in mind, FREE will most often mean crappy, limiting, or not-tested in the most updated browsers.  (That’s a fancy way of saying your website could look awesome in Internet Explorer and be almost unreadable in Firefox… ugh!)

The start up costs, then to “do your own free website”, will be the $400 or so for Dreamweaver.  $100 for hosting.  $10 for a website name.  Probably $40 for a training book on Dreamweaver.  Plus a huge amount of frustration, stress, and annoyance!  But… if you are successful, then your annual website costs are $100 for hosting and $10 for your website name.  Really reasonable!  However, you may end up hiring out to help build images for your website, or get some cool tools to work.  And you won’t really have someone there if you destroy your entire site, so you’ll want to always keep back ups.

I’ve been the do-it-yourselfer.  It’s really awesome, empowering, fun, speedy, and makes me feel more ownership over my online presence.  It has also caused me extreme anxiety, near-heart attacks when things got broken, or I accidentally put a chat program on that let hackers get in sending thousands of questionable people to hidden pages on my website.  I’ve managed to have emergencies that I have no way to fix JUST before major media stories send people our way.  In short, my husband, father-in-law, and two techie friends have been on the receiving end of my helpless horror.

I can honestly say if you go with websites that charge a monthly hosting fee, you are also paying for your sanity, paying for them to keep up with the latest internet browsers and making sure your website looks good.  You’re paying them for customer support if you run into problems or have questions.  You’re also paying for them to make it really easy for YOU to update your own website.  Dreamweaver isn’t hard, but it’s not as simple as pay-per-month website services.

Beautiful website design example

I just found another gorgeous therapy website design.  Of course design is like art…HIGHLY Personal.  I’m unabashedly a fan of the color red.  I even have a rule in life that if I am trying to decide between two items (usually clothing), to ALWAYS chose the red.  Colors are very personal.  But therapy is also very personal!  Does your website reflect who you are and the emotions you want people to feel when they see it?

The issue of design relates to what you want if you chose to grow.  This is a simple website, so there may be issues in growing bigger (more content = more traffic, as a general rule.) We had to destroy what was a very simple, neutral The First Dance website 3-4 years ago because we severely outgrew the design.

Here is a really good website tip!  If you EVER find a website you absolutely love, contact the webmaster about buying the website design.  The amount they want may be a bit shocking ($1,000+) but it IS their intellectual property and they worked very hard for it.  And trust me…if you like it, it may be well worth owning it for 1K rather than going with a new webdesign that may not at all look like what you want and may take months.  You will still have costs of getting your content up and some of the design is “images” that will need to be changed according to what you want.  But even if the webmaster who make the site is a bit of a flake, you already have most of the work DONE so delays won’t take nearly as long as it did for the first person who commissioned the site.  Plus you can ask the owner of the site whether they liked working with their webmaster.

Don’t get ripped off!

I just got an email from a therapist who went with a  company for a website and isn’t too happy so far.  I had never heard of the company but a simple Google search showed it made some “top worst companies” list.   I should stop being “shocked” and amazed at what I find out there.  This company charges a set up fee (though has a 0 down sale right now), presents you a website… that is fine so far.  Then charges you $80 a month with LIMITED pages and NO ABILITY to update your own website…. so the TIME they give you on any future edits is limited by a certain number of minutes.  AH!!!!!!!!!!!!!  Nobody should be paying $80/month without access to updating their own website.  Period.

Let’s break this down, folks.

A set up fee should get you something.  In my website solution, it gets you *ME* working on getting a website for you (out of 100 options with zillions of photos and options for layouts).  You also get me doing all the work setting it up AND training you directly.

If you have NO set up fee it means you have a canned, limited template.  Again, this is fine.  Just know that it means you select from a range of templates and you’re fairly on your own, though hopefully you have an 800 number you can call for assistance along the way.  Therapy Sites (see banner deal on this blog!) has no set up fees because they believe you’ll be so happy you’ll stay with them.  Thus, they lower the barrier to skittish therapists signing on, and hopefully get more sales in the long run.  Plus they clearly worked their butts off to make their templates as idiot proof as humanly possible, thus lowering the NEED for therapists to be on the phone for hours with someone… and thus lowering their business expenses overall.  Therapists get no set up fee and the business isn’t hiring pricey employees to be on the phone all day. [Self disclosure per a random comment to this blog, if you go with Therapy Sites they’ll give you a free month ($59 value) and I get a small commission for helping them advertise.   I have three options for websites I believe in (a $99 flat fee to get a website design we hired a webmaster for and I get nothing for that, therapy sites solution or my own website solution (and a good chunk of that set up fee goes to the company who runs the website.)  My goal is to stay as an educator, not talk about any one solution as THE only option.  I could set up being an advertiser for other website options but I can’t endorse most out there, so I won’t.  However, I’m always open to recommending websites I can endorse.]

Editing your own website. This part is easy, even if I’ve confused you above.  If you pay a MONTHLY HOSTING FEE you should be able to EDIT YOUR OWN WEBSITE.  This fee is going to be $50+/month for a robust website with unlimited pages and a lot of features.  Any fee under $50 is going to be restrictive in some manner.  (A small cavaet, if you have a webmaster do your website, this may not apply.)

One more.  Buying a website name (domain name) is now about $10.49/year with Godaddy.com (my recommended company to buy website names.)  If you are charged $15, that’s fine.  I don’t mind someone earning a few bucks getting a website name set up for you.  The SCAMMERS out there charge $50.  Or $35.  And even worse than overcharging is when they buy it to OWN it directly!  You should always own your own website name so that no matter what, your “identity” stays with you as you potentially move around to different website solutions.

The Stuff Webmasters Never Tell You

 I’ve officially moved The First Dance website to the new design.  I lost two months of work, a lot of my sanity, and even testing things out, I have pages that aren’t working.  I decided however, to just have a semi-broken new site rather than keep on my old design.

So in honor of the hell I’ve been through and seen others unwittingly go through, here is a list of things that can go bad and why I am NOW HONESTLY, OPENLY, easily able to sell a particular website company (contact me for more) because it offers all the positive sides of the best the webmaster and you are able to make your own, easy web edits.

Webmasters as I’ve discussed before are usually broken into two camps.  Programmers and designers.  They won’t tell you this.  Programmers usually make pretty ugly websites, or really “canned” looking sites, but are capable (though for therapists rarely need to) of having very sophisticated stuff behind the scenes.  Marriage Friendly Therapists website required a programmer, databases, all sorts of stuff to collection applications, store profiles (that therapists can edit.)  That takes lots of MONEY because it takes a lot of TIME to build all that.  Even then they don’t necessarily think through the business side.  So for example, when we launched the site almost five years ago, we had no way of knowing when a new application came  in!  Doh!  We had no way to change the status from ‘pending’ to ‘approved.’  On and on.  A good programmer runs $125-$250/hour.

OK, designers.  They usually have awesome looking websites because they are artists themselves.  They focus on the look, though sadly I’ve seen too many designers have “A LOOK” they like and make most websites look the same, save for a color change here, or changing the text box on the site over a little.  Designers are not, however, programmers.  They can be good at hacking code, but because their skills, expertise, and cash is spent on design work, they’re more likely to design websites along side create brochures, business cards, logos, etc.

Think of the scientist (programmer) and artist (designer.)  Few people love both and even fewer are GOOD at both.

The third group I’ll mention are people like me.  I’m neither a programmer, nor designer.  But I am capable of tweaking someone else’s work and making a website fit what I need.  This is what I did for The First Dance website.  The work I put into the site to get it where I needed took me two months and  I’ll guess it would have cost $6,000 or more (that’s with the canned website template.)  If I had a designer make one from scratch AND move alll my content over it would have easily been 6+ months of work and a lot more money. … so I deal with the limitations I have, and launch the site knowing I still have some tweaks to make.  🙂

Let’s now get really grounded.  You don’t care that much what expertise someone has.  You just want a website.  Here is a list of actual problems I’ve run into with therapists websites, all of which combined in shock, awe, and  horror to lead me to put my integrity on the line for the website solution I’ve found and can sell to you.

  • Different “browsers” show a website differently.  This means in Internet explorer the website could look just fine but in Firefox, the site could look awful, text could be buried under a logo, etc,etc.  If the person doing your website is NOT TESTING in all browsers, you may be given a website that doesn’t work for all your web visitors.  Then don’t forget browswers CHANGE over time.  I have never heard of a therapist getting an invoice from a webmaster saying “there have been new updates to browsers, so I’ve done all the testing necessary on your website and here is your bill for the work.”

 

  • If you had a website and got a new design, webmasters aren’t search engine folks and may have no idea half your website pages are actually found by web surfers.  A full 50% of a therapists website traffic BOMBED because the new webmaster made all new page names. This means if they ranked high for a certain phrase, and got 200 people a month finding them because they typed in that phrase, with the new web design, 200 people a month continue to type in that phrase in Google, find this website, click on the link, and it’s GONE.  They get an error because that page no longer exists.  Part of my awful work was to ensure I did not change a single page name when I moved 400 pages over to the new design.  That means about-us stayed about-us and didn’t  become about, without the dash and “us.”  I have way too many links from therapists, bridal message boards, marriage educator websites, all linking to various pages on my website.  If Idid not keep the names the same, I’d be creating a lot of unnecessary errors.

 

  • I had one customer with a cool website name that included a common object (I’m avoiding saying who these people are to protect privacy.)  I did a web review and told the person they should find an image of that object so the website isn’t just text.  This person replied, shocked I didn’t see the image!  With some testing, the only people, literally, who could see the image on the website were people using Mac’s.  (Designers usually use Mac’s.)  This person had an entirely different looking website to MOST web surfers than what they saw!

 

  • There are few standards in website coding.  Thinking of this same missing-image therapist, the way the designer had coded the website made it OPPRESSIVELY time consuming and expensive to make even the tiniest change.  I was shocked, and still am.  The only thing I can think of is this company truly are DESIGNERS who aren’t as  “analytical” as a programmer.  There are core elements to a website that a good programmer (even ME!) will do to ensure necessary small changes are really fast.  On my websites I have something called an “includes” file that if I change, literally change 400 pages all at once.  A bad designer will tell you if you want to change the phone number on all your website pages it’s going to cost $50 because of the time to go into each page and make the adjustment. Not cool.  If their design is that tricky that you can’t even ask for small changes, they should not be selling you the design.

 

  • Another therapist’s website turned out to be underneath the programmers own website.  The way to see this in action (and I still see it!) is if you put your mouse over someone’s pages, anything like “Contact”, you will see on your browser the “address.”  Almost always the address is going to be the website your own.  So for example, thefirstdance.com/about is what you’d see.  In this case, I noticed the address actually said (using a sample example), MrWebmastersWebsite/therapistBob/about.  This means instead of “Bob” having his own website, he was UNDERNEATH the webmaster’s website.  That’s like having your book inside someone elses!  You are INVISIBLE to search engines.  It’s also a dirty way to make a lot of money because you can charge “Bob” regular hosting fees even though a small website like his doesn’t take up any room or cost any money.

I was on a therapists contact page the other day and I kid you not, it FROZE my entire computer.  Talk about not wanting to back and contact that therapist!  Run, run, run away!  I can’t even tell the person because I don’t want to waste another 15 minutes to see if I can even GET to the contact page to tell him his website is destroying productivity and computers.  I could go on and on. 

It’s just shocking to get inside people’s websites and frankly it’s dreary to offer a ton of suggested changes, knowing a webmaster costs a lot of money and the changes may or may not ultimately give you more profit.  It’s a common complaint among small business owners.  It’s just ironic that to get a cool “Sale” button made by a designer may cost $85,  and even with an increase in profits from a sale, you may not actually make up that $85 loss.

The website templates I sell are a solution to the above problems and so much more.  On my long to-do list is to actually put my educator hat on and walk you through the various website options, from Godaddy, Intuit, Homestead, to Therapysites, and the solution I offer (they are direct marketing so no commercials, ads, and rely on person to person education so I never share the name because nobody would have heard of them.) A general rule of thumb with websites is the less you pay, the less you get.   Some people don’t care and never need to (their website is plain, brochure-like web presence) but most people want website traffic, they want to market and they don’t want to learn how restricted they actually are on their website.)

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