"Helping people who help people"

Selling Therapy or You?

I’ve been rather fascinated with the whole idea of therapy for quite some time but it’s ramped up since I’ve decided to go back to graduate school for my MFT license.  I just finished a great book, How Psychotherapy Really Worksby Wilford Gaylin that brings up, in easy to understand language, the role of therapy, the client, the complexity of it all.

It seems half the battle for therapists in marketing themselves is convincing people what therapy is and that they should consider it.  Yes, you’d think someone on a therapy directory is already convinced but that isn’t true!  Just because someone is doing research doesn’t mean they know it works.  Plenty of people talk about acupuncture, chiropractic, massage, and are a bit hesitant to try it, or do research and ultimately don’t pursue it.  This means you may be losing a HUGE audience of prospective clients by not bringing up the doubt or uncertainty about what therapy is.

My tip to you then is to consider whether your therapy profiles, or your website, ALLUDE to the hesitancy, worry, or doubt many people have about the therapeutic process.  Even acknowledging these feelings can go a long way in helping you connect with people you may not be meeting because they see your information but don’t pick up the phone.


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