I’m going to put this website in “Great website examples” even though it’s HORRIBLE FROM A SEARCH ENGINE MARKETING standpoint! I haven’t spent much time on the site but it’s very colorful, engaging, and seems fun as a parent of young children. I’d get rid of the music (with an option to play it) but the bummer is Google can only read the homepage, and can only read the text at the VERY bottom of the homepage.
I link to it to show you this is what Flash looks like. See how it’s more movie like? And notice as you click around that the top of your browser you would not be able to bookmark a particular page (bad for parents who are big into social media and would want to share a particular page of the website.)
You can get away with this sort of website is you have no need to market to web surfers who already know who you are. For example, Chipotle restaurants often do Flash websites and they can get away with that because nobody is searching for “a tasty burrito.” Flash looks super cool and web designers, as I say over and over, may not have a clue about search engine marketing, so they may sell you on a super slick website without realizing they’re selling you the fanciest, most nearly-useless marketing tool ever. Sure, if you can GET your website linked all over the web, it’s totally fine to have Flash because you’re “spreading the word” via all those other websites sending you traffic. But, at least have a non-Flash version of the same website so search engines can read the text. Or drop flash altogether.