A small post as I deal with arm pain from surgery.
There is a lot of hoopla out there about websites. There are large web marketing conferences. There are blogs and websites you can visit that don’t even seem like they’re written in English because it’s either super techie or super lingo-filled. There are markters who go to these conferences and come back with fantastic information to pass on to their clients. That doesn’t even include the specific Social Media blogs, websites, conferences……….
But you know what?
The hard reality is most therapists websites get so little traffic that *STATISTICALLY* a lot of the web help given is actually not very applicable to low traffic sites. Put another way, with all the latest fads, at the end of the day, you’ve simply got a client in pain wanting therapy.
People who love marketing and social media are *RARELY* involved in the mental health/educator world. They would frankly never pursue a group of people who have no business-saavy (as a stereotype), with tiny marketing budgets, and who only see a small number of “customers” (widgets have huge demographics and are easily sold, but you are the “widget” and you have a very small group of prospective customers.) And keep in mind those marketing folks tend to be successful because they are not marketing to YOUR client type, they are marketing to YOU, a very eager person wanting marketing help. It’s very different for someone to say, “I attract [insert your client type” and someone else to say, “I attract a lot of people just like you and sell my stuff to them.” This is one way I’m unique – I run two websites and am directly involved in trying to attract real people to my websites. This website marketing stuff is very different!
As it stands now, I do NOT encourage therapists to set up blogs, join Twitter, or create a group or “fan page” on Facebook. If you are very intrigued, I would tell you to sign UP for Twitter, to READ any blogs you can find, and join OTHER groups/fan pages on Facebook in your field. Then watch. Learn. Observe. Listen to your gut. Is that work worth while? Do you like how the person represents themselves? Does it seem worth your time? Heck, ask these folks offline if it’s working for them and how much time they put in.
Remember, social media is about sharing. And people in pain are not likely to openly share NOT JUST THEIR PAIN, but their pain with everyone they’ve ever known on Facebook, let alone actually “friend” their therapists fan page. (That has a whole other set of problems for another post.)