Hello blog readers. I apologize in advance for being self promoting, but every ONCE in a while I will discuss what I SELL and why I spend so much time doing this blog, website, and why I spent hundreds of hours developing my trainings.
There is a lot to know about a website. This isn’t even the “techie stuff” for which webmasters go to school, buy expensive software programs, and get ongoing education on various computer programs. Those folks can be busy, full time, forever doing that stuff.
No, I’m talking about the you and me’s of the world. The average folks trying to make a living and give back. Whether you’ve got a website now, and ESPECIALLY if you don’t yet have a website, my trainings will walk you through stuff nobody told me, or they told me way too late, or I learned through agonizing, time and money draining ways. It’s not rocket science stuff. It’s some small things and a few big things that add up to “Elizabeth is a website guru.” I’m not a guru, really, but I seem to have picked up a ton along the way. And anything I learn, I filter through my own experiences, my life, my gut, and my “systems orientation” that I grew up with having a marriage and family therapist father. Everything I learn, without trying, I start chewing on how it can be translated to different personality types, or how it can impact therapists, or educators, or ME.
My entire bundle of trainings is something I would have died to have four years ago. It would have prevented so much wasted money, so much wasted time and effort. My domain CD involves a lot more than just ‘find a name.’ There is a lot of mythology about domain names out there, and there are some really important, long term things to consider with your name. And the great news for most of you is you are not heavily marketing and it is NOT TOO LATE to redo your website name! It’s never too late, but this training will walk you through things to consider in a name, and the important steps to take if you DO CHANGE your name.
Then we move into my marketing your domain name. This is one of the three pillars of “search engine optimization”. Ignoring that fancy phrase, it’s just plain IMPORTANT that you don’t have an idle website. Put it to use, get it out there. But how? Where? Why? Did you know you can see where your competitors advertise?? Did you know there are really cool, unique ways to advertise that you probably don’t know about now? This CD is going to open your eyes.
Next is the dual-team of website content and website organization. Content is all about why it’s important, how to generate NEW ideas, how to research things you want to write about, how to study your competition, and how to get you inspired to write. But all that writing is for naught if you don’t organize your website well. It would be like having your fanciest furniture and art inside the guest bathroom, downstairs in your unused basement. Nobody is going to see it and nobody will even want to go down there to see it. The opposite problem is like walking into a house and you have not a bare space of floor or wall. There is art, furniture, plants, and pets EVERYWHERE. You get instantly panicked, having no idea where to look and no idea where to step. Some websites are like that and they always make me gasp.
It’s been a few weeks and I’m STILL getting fabulous, unsolicited emails from people who heard my workshop on website traffic at the annual Smart Marriages conference. I’m still glowing from how fun it was and the great feedback. It really keeps me going even more strongly on this blog. I have a message. It isn’t unique, except that it’s delivered by ME, and I’m unique. I have a unique story, background, and passion that I try to infect people with. Websites don’t have to be scary or boring. I promise!
The entire CD bundle, organized into bite sized “chapters” for you to listen to over and over, is just $250! If you have done any research, you’ll find 1) nobody is doing what I’m doing. Even if they offer you free stuff, it’s highly confusing, technical, and doesn’t actually teach you anything. More often it freaks you out so you hire the report-giver! 2) you can pay people to do stuff, but then you have no idea what they did, why they did it, or how to ever translate that to your next website, or blog, or even how to help a colleague.