I just got a call from a national weekly magazine – yay! It reminds me of another benefit to “showing up” in the natural search results when people, namely journalists, are doing searches for stories. We have had probably 10 different magazines, newspapers, and even a television company that sells “2 minute stories”, featuring us. Many were from these journalists doing Google searches on their topic of interest and finding us! I haven’t talked to her yet, so it may be she found us through the Smart Marriages conference recordings of our The First Dance workshop. But still! Journalists want to research what is out there and they use search engines just like you and I do.
So if that is the motivation you need to work on your website, then by all means, use this story to get busy on your website so a journalist will call YOU!